Strategic Planning and Management in Retailing
OBJECTIVES
After completion, participants will be able to:
- Analyse retailers from a cross-section of retail sectors including supermarkets, department stores, super centres, category killers, hypermarkets, specialty stores, mass merchandisers and Internet retailers.
- Understand how consumer store choice criteria impact on strategy
- Develop winning retail strategies that will utilise the “Eight Ways to Win in Retailing”
- Apply what they learnt to their businesses
COURSE CONTENT
- The Changing Retail World
- The driving forces in retailing today
- New retail formats
- Lessons from Wal-Mart
- Consolidation and globalisation
- The resurgence of Internet retailing
- “Eight Ways to Win in Retailing”
- The retail pentagon and triangle
- Key success factors
Using Technology to Gain Competitive Advantage
- How successful retailers are using technology within their systems and infrastructure
- CPFR (Collaborating, Planning, Forecasting and Replenishment)
- RFID (Radio Frequency Identification)
- Decision support systems
- Self-scanning and check-out
Financial and Productivity Analysis
- Financial models adopted by successful retail companies
- Analysis of profitability, return on assets and financial gearing
Resources Management and Assortment Strategies
- Merchandise, labour and space productivity analysis
- Category management
- Refining assortments with a customer focus
Market Structure Analysis
- The impact of change on retail structure, strategy and performance
- Market segmentation and positioning
- Consumer research – store choice criteria
- Globalisation and internationalisation
Strategic Planning for Growth
- Portfolio analysis at corporate and department levels
- Analysis of market forces
- Defining strategies and/or tactical alternatives
- Data driven strategy development focus
WHO SHOULD ATTEND?
This course is designed for senior managers and key decision makers from retail and related businesses. It is also for senior personnel of general merchandise management, operations management, marketing, finance, human resources and system management and senior managers of retail service providers like suppliers of distribution and logistics, information technology and advertising.
COURSE TUTORS
This program is facilitated by two of the most respected retail management educators in the USA, Professors Larry Ring and John Strong, from the Mason School of Business, The College of William and Mary, Williamsburg, Virginia.
WHO HAS ATTENDED?
- 7 Eleven
- Adidas
- B&Q
- Bulgari
- Burberry
- Bunning’s
- Carrefour
- Crabtree & Evelyn
- DHL
- French Connection
- Harley Davidson
- Hewland Packard
- L’Oreal
- Mothercare
- Montblanc
- Samsung
- Swarovski
- The Body Shop
- Timberland
- Unilever
- Watsons
To enquire about these, please contact training@brctrainingacademy.com